Once LOCO launched the MMP program with SWBC, they not only gained access to an excellent training program, but their staff was also able to take advantage of the Mercury Road 2 Rewards program. The Mercury Road 2 Rewards program offers reward points to associates who sell Mercury vehicle protection products. It incentivizes LOCO’s team members to earn points that are redeemable through Mercury’s online shopping mall for each policy sold. The prizes range from gift cards to airline tickets. In addition to individual incentives, each credit union is given a monthly goal, and should they achieve it, all participants are given a chance to earn additional points.
The Road 2 Rewards program, combined with training that provides extensive and easy to understand product knowledge, role-playing scenarios, and tactics to overcome objections, LOCO has seen MMP sales nearly keep pace with their GAP sales—a rarity in the point of sale market.
“What sets the LOCO team apart is they are not afraid to ask EVERYONE! They will present the product, talk about the advantages, listen to the member’s concerns, and then tailor the program to fit their needs,” said Chasity Gafford, Senior Training and Performance Consultant for SWBC.