Top Originator: Shane Siniard left a broken system and reinvented himself
Shane Siniard, senior loan officer at SWBC, closed $83 million in loan volume last year—but he doesn’t focus on the $83 million, or the $87 million he closed the year before. Instead, he zeroes in on the units, which in recent years has been between 460 and 499.
The sheer number of units is “exhausting,” and his team was working so many hours in 2017 that they brought on another assistant last year to help shoulder the load. Working with his wife and two other assistants to help take applications, they’ve figured out how to move forward in a more balanced fashion, being able to take a vacation and still have people back in the office that can handle business. Apart from that, Siniard hasn’t changed much about his approach; he’s found what works and they just keep doing it over and over again.
“You can’t build your business behind a desk. You’ve got to get out and let people know who you are and what you do and how you can help them, and that’s never going to change. Even doing what I do today, I’ve still got to go out and meet with realtors, and meet with brokers, and meet with builders, and continually work the business.”
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