SWBC Real Estate Breaks Ground on The Royalton at Mercer™ Crossing in Farmers Branch - SWBC

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SWBC Real Estate Breaks Ground on The Royalton at Mercer™ Crossing in Farmers Branch

Press Releases September 25, 2025
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SWBC Real Estate Breaks Ground on The Royalton at Mercer™ Crossing in Farmers Branch

SWBC Real Estate, LLC, is expanding its footprint in the Dallas/Fort Worth Metroplex with the groundbreaking of The Royalton at Mercer CrossingTM, a luxury multi-family community located at the intersection of I-35 and I-635 in Farmers Branch. This transformative development will span over 9 acres and deliver 500 upscale rental units across two phases.

Phase one of the project will consist of 262 thoughtfully designed units that offer modern living and premium amenities. Following this, phase two will add an additional 238 units. The SWBC RE Fund is participating in the investment for this new development alongside International Capital, LLC.

“We are excited to get this new project underway, which will be in close proximity to numerous employment centers, including Dallas Fort Worth International Airport, Galleria Dallas, the new Wells Fargo regional campus, as well as the numerous corporations located throughout Farmers Branch,” said Stuart Smith, COO of SWBC Real Estate, LLC. “Historically, this area has been a very strong rental market, and we expect this sub-market to remain a highly desirable place to live for years to come.”

Residents will appreciate the property's prime location, making it an ideal choice for professionals and families. The community is designed for individuals seeking a high-quality living experience in a vibrant urban environment. The 4-story wrap property will offer upscale one- and two-bedroom units featuring quartz countertops, stainless steel appliances, vinyl plank flooring throughout, and spacious layouts with high ceilings and walk-in closets. Residents can enjoy a range of resort-style amenities, including a pool with sunning decks, a biergarten, an indoor/outdoor cabana, outdoor gaming areas, and a pet wash station

Additionally, the community will have a clubhouse that includes a business lounge with Wi-Fi, private workstations, fitness center, walking and biking trails, EV charging stations, and a four-story parking garage. The property is also located adjacent to a 15-acre private lake, providing scenic views to a majority of the rental units.

The architect is Cross Architects, a locally based firm located in Allen, Texas. The engineer is John R. McAdams Company, which is headquartered in Raleigh, North Carolina. The General Contractor for the project is Dallas-based Carleton Companies.  

 

About SWBC Real Estate

SWBC Real Estate, LLC (www.swbcrealestate.com) is owned by SWBC Enterprises, Ltd. SWBC Real Estate is managed by an experienced team of real estate professionals located in Dallas, Texas, with a primary focus on multi-family development. SWBC Enterprises, Ltd. is owned by Charlie Amato and Gary Dudley, co-founders of SWBC. SWBC is a diversified financial services company providing a wide range of insurance, mortgage, and investment services to financial institutions, businesses, and individuals. With offices across the country, SWBC is committed to providing quality products, outstanding service, and customized solutions in all 50 states. For more information, visit www.swbc.com.

 

About SWBC

As a diversified financial services company, SWBC provides financial institutions, businesses, and individuals with a wide range of insurance, mortgages, wealth management, employee benefits, and more. Headquartered in San Antonio, Texas, SWBC has partners and divisions across all 50 states and Mexico and manages businesses worldwide. No matter how wide its reach, SWBC always listens to our customers’ needs, analyzes their current situations, and recommends customized solutions. For more information about our innovative approach to personalized service, visit SWBC’s website.

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