As a longtime partner, Heritage Federal Credit Union has always found the sales and support staff of SWBC to be very helpful. “As we launch new products, SWBC is actively engaged in the process and will check in to make sure that things are going the way we expected, and if not, identify what they need to do to help us improve the situation,” said Phipps.
As part of SWBC’s dedication to the success of our partners, we help lenders build a successful sales and service culture by deploying proper training and education in sales strategy to all financial institution sales staff. Each program is customized to the lender’s unique goals and products, and combines on-site and computer-based training to help financial institution leaders, managers, and employees improve profitability through member-centric sales and referrals.
Prior to launching GAP with PowerBuy, Heritage Federal Credit Union staff received training on the enhancements to their existing GAP product. This in-person training allowed their sales staff to ask questions, engage with their trainer, and truly get an understanding of the product and its benefits to their members. “I feel this resulted in our team having confidence in the product from the beginning, which has resulted in great sales,” said Phipps.